Peter Green

Peter Green is the visionary entrepreneur behind Magic Custom Wheels & Tires, a premier automotive lifestyle brand in the Southeast. Since founding the company in 2006, Peter has transformed a single-location passion project into a thriving network of 10 locations, specializing in aftermarket wheels, performance tires, and custom off-road packages. Experience & Leadership With two decades of leadership in the automotive industry, Peter has built Magic Custom Wheels & Tires on the principle of accessibility. He pioneered the company’s signature "Easy Approval" model, ensuring that high-end vehicle customization—featuring top-tier brands like Fuel, Azara, and Cavallo—is available to every enthusiast regardless of credit history. Under his direction, the brand has become synonymous with technical expertise and customer-first service, offering: Expansion & Growth: Strategic scaling from a local shop to 10 high-traffic outlets across Georgia and Mississippi. Innovation: Implementing cutting-edge digital tools, including an online custom wheel visualizer, to modernize the customer shopping experience. Community Impact: Maintaining a family-owned culture that prioritizes local hiring and accessible payment plans for the community. Mission Peter remains dedicated to the core mission he established 20 years ago: providing "Magic" results for every vehicle. His focus continues to be on expanding the brand’s footprint while upholding the strictest safety standards and quality installations that have made Magic Custom Wheels & Tires a trusted name for drivers across the region.