FashioNica LLC

FashioNica LLC, established by Nica Yusay, has revolutionized luxury shopping with a focus on environmental consciousness. This online platform excels in sourcing, restoring, authenticating, and retailing high-end vintage designer handbags at prices that are accessible to a broader audience. Since its inception in 2014, FashioNica has aimed to transform the landscape of luxury fashion and retail by offering exclusivity and environmental stewardship. The company's mission is to redefine the luxury resale sector, acquiring pre-loved luxury items that are not only economically advantageous but also a symbol of sophisticated, sustainable style. Enhanced by a dynamic social media presence, the platform offers a comprehensive and immersive shopping experience complemented by entertaining and educational content. This aligns perfectly with the brand's community and the latest trends in designer handbags, creating an informed and fashion-forward consumer base. The platform features an extensive array of videos and lookbooks that showcase unique and highly sought-after archival items. Starting as a social media initiative on platforms like Instagram, YouTube, and TikTok, Nica initially focused on women's fashion. As the brand evolved, she shifted her focus to designer handbags, leveraging social media to sell authentic vintage pieces via various third-party platforms. Despite the high fees associated with these platforms, she managed to save $15,000 from her corporate job to fund her initial inventory, choosing pieces that resonated personally, regardless of their broader market appeal. Her discerning taste and intuition for consumer desires led to increased demand on her social media channels. Committed to her vision, she invested all her spare time outside her day job to develop FashioNica into a thriving enterprise. With her fiancé's assistance, they launched the online storefront, www.shopfashionica.com, in July 2021. "The Bag Drop" is a weekly event where Nica introduces new handbag selections live, linking all social media platforms to the online store. This event has become a significant draw, featuring high-end brands such as Hermes and Chanel, and consistently sells out shortly after the 7:00 p.m. PT release each Wednesday. As the community has grown, so has the business, allowing both Nica and her partner to leave their jobs to concentrate fully on expanding their venture. Under her leadership as CEO and her partner as CFO and CTO, FashioNica has grown into a multi-million dollar business. Nica's interest in fashion began in childhood, spurred by economic necessity and a mother's determination. Shopping at thrift stores for quality yet affordable fashion items, she developed an acute sense of value that would later form the foundation of her business empire. FashioNica's commitment to product authenticity is rigorous. Partnering with Entrupy for authentication ensures that each item is verified multiple times through advanced AI technology and expert analysis, providing customers with confidence in their purchases. Collaborations with Cobbler Concierge for restoration and Whatnot for innovative auction-style sales further underline the brand's commitment to quality and customer satisfaction. FashioNica's core values include sustainability, innovation, and unwavering quality. The company aims to make luxurious, vintage pieces accessible and educate consumers about sustainable fashion choices. These principles guide every business decision, ensuring a continual supply of creative and appealing products for a diverse clientele. FashioNica fosters a culture of creativity, collaboration, and fashion, promoting an environment where ideas can thrive, teamwork is celebrated, and every voice is valued. The company stands today as a community of passionate fashion and handbag aficionados dedicated to advocating for a more sustainable and ethical fashion industry.