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David Shane PR

Public Relations(PR) Professional and Strategist
He/Him · Los Angeles, California, United States

David Shane PR is an esteemed public relations strategist based in Los Angeles, California, whose impressive career has profoundly impacted the media and entertainment industries over the past two decades. Known for his expert handling of issues management, corporate positioning, and strategic communications, he has consistently shaped effective public relations strategies. Hailing from Philadelphia, Pennsylvania, David was raised in an environment that emphasized the importance of education and hard work. He pursued his academic ambitions at the University of Pennsylvania, where he obtained a Bachelor of Arts in Communications. This educational foundation was crucial, providing him with the essential skills and knowledge to fuel his future success in public relations. David began his professional journey in the early 1990s as a researcher for the Political Unit at CBS News in Washington, D.C. He subsequently took on more significant roles within the company, moving to Philadelphia as an Assignment Editor and Field Producer. These positions allowed him to deepen his expertise in media operations and production, skills that would prove invaluable throughout his career. In 1999, David's career path led him to Comcast in Philadelphia, where he initially served as Director of Communications. In this role, he developed a new corporate communications strategy that was later implemented across the organization. His effective leadership and innovative approach earned him a promotion to Vice President of Communications and Original Programming in 2001. He managed a division that generated $8 billion in annual revenue and supported 18,000 employees. After his Comcast tenure, David Shane PR joined ICM Partners in 2005 as Senior Vice President of Corporate Communications. His responsibilities included overseeing global media relations and significantly contributing to government affairs and corporate events, enhancing the agency's public profile. In 2008, David transitioned to the technology sector, taking a role at Hewlett-Packard as Vice President of Global Corporate External Communications. He managed the communications strategy for mergers and acquisitions valued at nearly $20 billion and oversaw digital strategy and government affairs communications. By 2012, David had taken on the role of Executive Vice President and Chief Communications Officer at Relativity Media, where he oversaw communications across multiple divisions, significantly boosting the company's visibility in the entertainment industry. Capitalizing on his extensive experience, he founded Resolution Communications in 2017. As President and CEO, he now specializes in advising leading media and entertainment companies on complex communication challenges, focusing on corporate positioning and issues management. In addition to his consulting work, David Shane PR shares his wealth of knowledge as a guest lecturer at New York University, educating the next generation of communicators on the intricacies of media and public relations. Through his professional endeavors and academic contributions, he continues to be a vital influence in the public relations industry.

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