Shyam Vasudevan

Shyam started his career as a copywriter in an advertising agency in December 1998. Over the last 13 years, he has moved on to advise brands and clients on the intricacies of brand communication and marketing strategy. He has headed planning and strategic consulting for many accounts including those of award winning brands such as Incredible !ndia and India Brand Equity Foundation's campaign for inward FDI into India. He has been shaping India’s message to the world at the Annual meeting of the World Economic Forum, Davos since 2006 – one of the world’s most noted nation branding campaigns. Besides these, several cities, regions and countries have sought his advice to create attention-grabbing communication to enhance their tourism and business prospects. Apart from place branding, Shyam also works on corporate accounts where brand planning is of great significance. He has worked on several rebranding and repositioning assignments for various clients from across the world. He also talks to corporate boards and students across institutions from across the world on matters related to brand and marketing strategy. Shyam is an alumnus of MDI, where he did his PGPM with dual specialization in marketing and strategy areas. He also holds a masters degree in psychology from Madras University.