jungstah

As a clinical associate professor of marketing at Boston University, I am involved in teaching and innovating MBA and undergraduate curriculum. I have 18 years of experience teaching and mentoring students at all levels – undergraduate, MBA and PhD. The most rewarding aspect of my job is guiding students in connecting theory to practice inside the classroom and supporting them in achieving their professional aspirations outside the classroom. My teaching interests, which emphasize a holistic look at business, include marketing principles, research methods, experimental design, and buyer behavior. My research, which I have presented nationally and internationally, explores why and how the most impactful marketing happens between consumers’ ears. Current interests include innovation, evolutionary psych, and financial decision-making. I have published papers with an exclusive focus on top-tier marketing journals and have a passion for testing how frameworks are applied in practice. I have won awards for my research, including a prize from the Society for Consumer Psychology for my dissertation, and for my teaching, including the MBA educator of distinction award. I have been a frequent commentator on marketing strategy, practices and trends for NPR, Denver Post, KGO, and Glamour. I received my PhD and MBA from the Kellogg School of Management. As an undergraduate, I earned a degree in English literature (poetry) from the University of Pennsylvania and then worked as a journalist at the Boston Globe and the Philadelphia Inquirer before graduate study. I was born in Taegu, South Korea, and grew up in Ohio, where I represented my district in the National Spelling Bee, performed with the Ballet Western Reserve, and graduated Western Reserve Academy. I live in Wellesley, MA, with my husband, Julien, a corporate strategist for Covidien, and our two boys, Harrison and Benjamin. I enjoy running, hiking and local food but am on a tireless quest to find my yogic handstand.