Ujwal Arkalgud

My past experiences have allowed me to bring an anthropological lens to marketing strategy. To understand and work with existing meanings and stories audiences associate with brands, channels, communities, and people online. And build engagement models that allow brands and audiences to stay true to who they really are, facilitating the co-creation of new meanings and value in the marketplace. Education: MBA, Schulich School of Business Blog: beliefbasedconsumption.com and huffingtonpost.com. I also make custom electric guitars in my free time - we're called Story Guitars, and play in an alternative-funk band called Do Mar.