gracem1

GRACE ANNE MASSARI 3650 EAST BAY STREET DULUTH, GEORGIA 30096 (404)797-8030 (770)813-9216 gracem1@charter.net SUMMARY Successful Regional Sales Manager with over sixteen years experience covering the Southeast focused on building brand awareness and market share for represented companies. Major emphasis placed on cultivating relationships with retail partners in the territory. Area’s of focus and success include negotiating, planning and executing promotional and Customer service programs, advertising, marketing the brand and event activity to increase Sales and profitability. Frequently give presentations to groups of 3 to 40 people on various topics including Marketing, sales expectations, brand objectives and product training. Extensive management and supervisory experience as well as hiring, training and developing of Direct reports. Directly responsible for planning and implementing budgets and sustaining profit Margins and sales performance for represented companies. Additional experience as a sales representative, retail buyer and sales manager. EXPERIENCE 2006-2007 MOSAIC SALES SOLUTIONS INC To Present Field Sales Manager Merchandising, marketing and maintaining visual presentations of Video and PC games for major publishing companies including Microsoft, Sony and Nintendo. Insure new release products are placed on release date. Train and educate management and associates on new video game strategies and new release sales techniques. Insure departments are merchandised and maintained according to retailer plan-o-gram for maximum publisher exposure. CRITTER SITTERS LLC Responsible for covering a territory and providing in home care for pets. Additional responsibilities include marketing in established territory to recruit new customers, providing superior customer service to maintain existing customer base, and scheduling and billing. MASSARI COLLECTION Created the Massari Collection Jewelry Collection. Responsible for Designing and creating jewelry. Product is marketed and sold through on line web site www.massaricollection.com and in home jewelry parties. Successfully Created and published Massari Collection Web Site to market and sell the Massari Collection. 2000 To 2006 PRESCRIPTIVES. ATLANTA, GA Southeast Regional Sales Manager Manage and direct territory including 7 states covering 9 Regional and 5 National Accounts and $27.0 million in annual revenue Consistently achieved profit and retail sales goals. Develop marketing, promotional programming, and advertising strategies in partnership with retailers to achieve sales objectives and increase brand awareness. Develop systems with retailers to better utilize replenishment programs and insure better in stock positions. Establish and maintain budgets for advertising, promotional support, in store staffing and T&E. Manage 9 Account Executives and 2 Training Executives responsible for increasing retail sales, training in store staff and developing and executing special events and marketing programs. Emphasized the importance team building for success with account executives. 1992 to 2000 SHISEIDO COSMETICS AMERICA, ATLANTA, GA Southeast Executive Director of Sales Provided management direction, and maintained profit and sales objectives for a region represented by 10 retailers covering 9 states with $ 15.0 million in annual revenue. Successfully opened new distribution points to increase brand awareness and increase sales. Supervised and motivativated a team of 11 Account Executives and Trainers responsible for retail sales, promotional activity and personal development in their respective markets. Developed and monitored budgets, inventory levels, and market specific promotional programs to meet company and region profit objectives. Consistently achieved and exceeded company sales and profitability objectives. Coordinated advertising, financial planning, budget control, and promotional planning for all local and national accounts on the East coast and Puerto Rico. 1989-1992 SHISEIDO COSMETICS AMERICA, ATLANTA, GA Account Executive Hired, recruited and trained consultant staff for retailers representing Shiseido in Georgia, North Carolina, Tennessee and Alabama. Developed and executed special events at store level. Cultivated strong relationships with buying offices. Developed stock and sales plans, wrote orders, planned and executed promotional calendars. Developed and maintained excellent working relationships with in store management teams. Consistently exceeded retail sales objectives. 1987 to 1989 ISACO INTERNATIONAL MIAMI, FLA Southeast Regional Sales Manager 1987 THE LIMITED CORPORATION, MIAMI, FLA Store Manager 1979-1987 MACY’S ATLANTA, ATLANTA, GA. Ladies Accessories Earlier periods at Macy's Atlanta spent as Group Manager, Assistant Buyer, Sales Manager, and Sales Associate. EDUCATION DEKALB COLLEGE, Atlanta Georgia Associate in Science, Marketing Management/Fashion Merchandising Other Skills Talent Plus Certification Proficient in Excel, MS Word, PowerPoint, FrontPage, Publisher, Web Design